Brand Identity · Logo · 2025

A mark for the farmhouse.

AP Farmhouse

A simple, ownable mark for a working farmhouse — one logo that holds up across a gate, a label, and a profile picture.

Condensed Brand Guide

The brief

AP Farmhouse needed an identity that felt rooted and warm without leaning into farm-cliché. The mark had to work small (avatar) and big (signage).

What I did

Explored monograms and wordmarks, landed on a balanced AP lock-up paired with a clean wordmark. Delivered colour and mono versions, plus usage guidance.

Outcome

A flexible identity the owners can apply themselves — from printed labels to social profiles — without needing a designer in the loop every time.

Next project

Reintroducing a Joburg icon.

Pata Pata — Proposal