Nepo's Portfolio← All work

LinkedIn · Setup · 2025

B2B presence, built from scratch.

Printers Toners & Spares

Standing up a LinkedIn presence for a B2B supplier — from blank page to a credible, search-ready company profile.

Printers Toners & Spares
Facebook page setup — cover artwork, brand mark, positioning copy, and a Messenger-first contact funnel.
Facebook page setup — cover artwork, brand mark, positioning copy, and a Messenger-first contact funnel.
Monthly product posts — branded templates for the Toshiba e-Studio range with price-per-month and feature lists.
Monthly product posts — branded templates for the Toshiba e-Studio range with price-per-month and feature lists.
Apollo prospecting — a filtered list of 18K+ operations, facilities and procurement managers across SA, used to seed targeted B2B outreach for the page.
Apollo prospecting — a filtered list of 18K+ operations, facilities and procurement managers across SA, used to seed targeted B2B outreach for the page.

The brief

The business had no Facebook or LinkedIn footprint despite serving corporate clients who vet suppliers online. They needed a page that looked established from day one — and stayed that way without a full-time marketer.

Page setup

Built the Facebook business page from a blank slate: cover artwork using the existing logo language (blue press-roller mark with red, yellow and black ink drips), profile photo, About copy, services list, contact CTAs, and Messenger auto-replies. Wrote the tagline 'Creating profitable environments' to anchor positioning toward corporate buyers rather than walk-in retail.

Ongoing management

I run the content calendar end-to-end. Each month is built around the product range — Toshiba e-Studio models, FC-series colour printers, toners and spares — turned into branded post templates with price points, monthly rental options, and a clear feature list. I write the copy, design the creatives, schedule posts, monitor Messenger inquiries, and reply to comments in the brand voice. Engagement (likes, comments, shares) is tracked monthly so the next month's plan leans into what's working.

Outcome

A Facebook page procurement teams can actually find, scroll, and trust — with consistent product posts, a clear price-per-month story, and a Messenger funnel that turns scrolls into quote requests.

Next project

A mark for the farmhouse.

AP Farmhouse